SEO Solutions
1) Which of the following is the least important area in which to include your keyword(s)?
Your Answer: Meta Description
Correct Answer: Meta Keywords
The meta keywords tag is least important among these because search engines do not consider it in ranking calculations and it’s never seen by visitors or searchers (unlike the meta description tag, which displays beneath listings in the SERPs).
2) Which of the following would be the best choice of URL structure (for both search engines and humans)?
Your Answer: www.wildlifeonline.com/animals/crocodile
Correct Answer: www.wildlifeonline.com/animals/crocodile
The best choice would be www.wildlifeonline.com/animals/crocodile – it provides the most semantic information, the best description of the content on the page and contains no parameters or subdomains that could cause issues at the engines. For more on URL structuring, see this post on SEOmoz.
3) When linking to external websites, a good strategy to move up in the rankings is to use the keywords you’re attempting to rank for on that page as the anchor text of the external-pointing links. For example, if you were attempting to rank a page for the phrase “hulk smash” you would want to use that phrase, “hulk smash” as the anchor text of a link pointing to a web page on another domain.
Your Answer: True
Correct Answer: False
The biggest problem with linking out to other websites with your targeted keyword phrases in the anchor text is that it creates additional competition for your page in the search results, as you give relevance through anchor text and link juice to a competing page on a competing site. Thus, FALSE is the correct answer.
4) Which of the following is the best way to maximize the frequency with which your site/page is crawled by the search engines?
Your Answer: Frequently add new content
Correct Answer: Frequently add new content
Adding new content on a regular basis is the only one of the methods listed that will promote more frequent spidering and indexing. Tags like crawl delay have never been shown to be effective (and aren’t even supported by many of the major engines). The other “partially” correct answer would be to turn up crawl frequency inside Webmaster Central at Google, but this only works if Google wants to crawl your site more actively and is restricted from doing so.
5) Which of the following is a legitimate technique to improve rankings & traffic from search engines?
Your Answer: Re-writing title tags on your pages to reflect high search volume, relevant keywords
Correct Answer: Re-writing title tags on your pages to reflect high search volume, relevant keywords
Of the choices, only the option to change title tags to reflect better keywords is a legitimate and effective SEO technique.
6) Danny Sullivan is best known (in the field of web search) as:
Your Answer: A journalist and pundit who covers the field of web search
Correct Answer: A journalist and pundit who covers the field of web search
Although there’s an answer we’d love to choose 
, the correct answer is that Danny’s a journalist and pundit on web search who currently operates the SearchEngineLand blog and runs the SearchMarketingExpo event series.
7) Which of the following is the WORST criterion for estimating the value of a link to your page/site?
Your Answer: The ranking of the linking page for its targeted keywords
Correct Answer: The popularity of the domain on which the page is hosted according to Alexa
Since Alexa data is typically less useful than monkey’s throwing darts at a laptop, that’s the obvious choice for worst metric. The others can all contribute at least some valuable insight into the value a link might pass.
How can Meta Description tags help with the practice of search engine optimization?
Your Answer: They serve as the copy that will entice searchers to click on your listing
Correct Answer: They serve as the copy that will entice searchers to click on your listing
The correct answer is that they serve as the copy in the SERPs and are thus valuable for influencing click-through rates.
9) Which of the following content types is most easily crawled by the major web search engines (Google, Yahoo!, MSN/Live & Ask.com)?
Your Answer: XHTML
Correct Answer: XHTML
XHTML is the obvious choice as the other file types all create problems for search engine spiders.
10) Which of the following sources is considered to be the best for acquiring competitive link data?
Your Answer: Google
Correct Answer: Yahoo!
Since Yahoo! is the only engine still providing in-depth, comprehensive link data for both sites and pages, it’s the obvious choice. Link commands have been disabled at MSN, throttled at Google, never existed at Ask.com and provide only a tiny subset of data at Alexa.
11) Which of the following site architecture issues MOST impedes the ability of search engine spiders to crawl a site?
Your Answer: Buying links from large text link networks
Correct Answer: Pages that require form submission to reach database content
Since search engines will assume a site is crawlable if it has no robots.txt file, doesn’t have any crawl-specific issues with paid links, can read iFrames perfectly well and is able to spider and index plenty of pages with multiple URL parameters, the correct answer is clear. Pages that require form submission effectively block spiders, as automated bots will not complete form submissions to attempt to discover web content.
12) What is the generally accepted difference between SEO and SEM?
Your Answer: SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
Correct Answer: SEO focuses on organic/natural search rankings, SEM encompasses all aspects of search marketing
SEO – Search Engine Optimization – refers to the practice of ranking pages in the organic results at the search engines. SEM – Search Engine Marketing – refers to all practices that leverage search engines for traffic, branding, advertising & marketing.
13) Which of these is NOT generally considered to be a highly important factor for ranking for a particular search term?
Your Answer: HTML Validation (according to W3C standards) of a page
Correct Answer: HTML Validation (according to W3C standards) of a page
As this document would indicate, W3C validation is clearly the odd man out in this bunch.
14) When creating a “flat architecture” for a site, you attempt to minimize what?
Your Answer: Number of colors used in the design
Correct Answer: The number of links a search engine must follow to reach content pages
Flat site architecture refers to the link structure of the site, and thus, the only answer is “the number of links a search engine must follow to reach content pages.”
15) In the search marketing industry, what is traditionally represented by this graph?
Your Answer: The “long tail” theory of keyword demand
Correct Answer: The “long tail” theory of keyword demand
The graph shown represents the long tail concept, which is most frequently applied to keyword demand in the search marketing world. The theory is explained in detail here.
16) Which of the following is NOT a “best practice” for creating high quality title tags?
Your Answer: Include an exhaustive list of keywords
Correct Answer: Include an exhaustive list of keywords
Since all the rest are very good ideas for title tag optimization (see this post for more), the outlier is to include an exhaustive list of keywords. Title tags are meant to describe the content on the page and to target 1-2 keyword phrases in the search engines, and thus, it would be terribly unwise to stuff many terms/phrases into the tag.
17) Which of the following character limits is the best choice to use when limiting the length of title tags (assuming you want those tags to fully display in the search results at the major engines)?
Your Answer: 65
Correct Answer: 65
As Google & Yahoo! both display between 62-68 characters (there appears to be some various depending on both the country of origin of the search and the exact query), and MSN/Live hovers between 65-69, the best answer is… 65!
18) PageRank is so named because it was created by Larry Page, not because it ranks pages.
Your Answer: TRUE
Correct Answer: TRUE
As you can read on Google’s fun facts page, PageRank was named for its co-creator, Larry.
19) A page on your site that serves as a “sitemap,” linking to other pages on your domain in an organized, list format, is important because…
Your Answer: It may help search engine crawlers to easily access many pages on your site
Correct Answer: It may help search engine crawlers to easily access many pages on your site
As none of the others are remotely true, the only correct answer is that a sitemap page may help search engine crawlers easily access many pages on your site, particularly if your link structure is otherwise problematic.
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The search engines don’t want to display twenty sites with the same content. It doesn’t provide a good experience for their users. So you’ll find that many search engines have what we call “duplicate content penalties” for sites that seem to be displaying content very similar to content on another website. They’re not really penalties as such… your whole site isn’t going to be banished to a dark corner… your page just won’t rank very highly in the search results.
There is another great post about getting a lot of traffic from Twitter with your WordPress blogs. Here it is: http://www.wordpressrobot.com/5-steps-to-becoming-highly-infectious-on-twitter You can use unlimited Twitter accounts to tweet from and use proxies if you prefer. This can absolutely result tons of visitors from Twitter to all your WordPress blogs. All fully automatic!
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